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Snapchat Introduces Groundbreaking AI Video Generation Feature with Animate It Lens
Snapchat is taking its artificial intelligence capabilities to a new level with the launch of its latest Lens, "Animate It." This cutting-edge AI-powered feature enables users to create short, animated videos based on text prompts, further enhancing the app's creative toolset.
The "Animate It" Lens is designed to generate brief, shareable clips within seconds. By entering a written prompt or selecting from suggested options, users can transform text into animated videos using Snap’s proprietary AI video generation model. The Lens is currently available to subscribers of Snapchat's Lens+ subscription service.
To use the feature, Snapchatters can search for the "Animate It" Lens through the camera interface. Once selected, they simply input their desired text, and the system turns it into a dynamic video. This feature builds on Snapchat's ongoing efforts to integrate advanced AI technologies into its platform.
The company previously introduced AI video Lenses in March, exclusively for subscribers of its premium Snapchat Platinum tier. That earlier update featured three AI-powered Lenses - Raccoon, Fox, and Spring Flowers - which utilized generative video tools to enhance Snaps with animated effects.
With the addition of "Animate It", Snapchat continues to expand its AI-driven offerings, providing users with innovative ways to express their creativity. The new Lens represents a significant step forward in the app’s mission to deliver engaging and interactive tools for its community.