Adobe Partners with Runway for Advanced AI Video Innovations
Adobe has announced a multi-year strategic partnership with Runway, a leading generative AI video company. In this collaboration, Adobe will serve as Runway’s preferred API creativity partner, granting creators exclusive, early access to Runway’s cutting-edge generative AI models. The partnership kicks off with the introduction of Runway’s Gen-4.5 model, now available through Adobe Firefly and Runway’s platform.
"As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen", said Ely Greenfield, chief technology officer and senior vice president of digital media at Adobe. "Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production."
A New Era of AI Video Creation
Runway’s Gen-4.5 model offers advanced capabilities, enabling creators to design complex, multi-element scenes with precision. Users can expect realistic physics, expressive characters, and intricate compositions, all while maintaining ease of use. By integrating this technology into Adobe’s creative tools, including Premiere and After Effects, creators are empowered to refine and control their generative video projects with professional-grade resources.
Cristóbal Valenzuela, co-founder and CEO of Runway, emphasized the significance of this collaboration: "We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example. This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world."
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Expanding Opportunities for Creators
The partnership between Adobe and Runway reflects a shared vision of advancing creative tools for video production professionals. Adobe’s established ecosystem, which includes widely-used applications like Premiere and After Effects, is set to benefit from Runway’s generative video technology. Through this integration, creators can seamlessly take their AI-generated scenes into Adobe’s software for additional editing and personalization, creating a streamlined workflow.
This collaboration underscores both companies’ commitment to innovation at the intersection of AI and creativity, providing storytellers with new opportunities to push the boundaries of their work in an increasingly demanding digital media landscape.
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